The Asian Women of Achievement Awards, founded by Pinky Lilani CBE DL in 1999, celebrate multi cultural Britain and the contribution of diverse cultures and talents to UK society. It puts on a platform, the phenomenal Asian women across the UK and across industries, who are making a valuable and important contribution to British life. The awards play a key role in redefining the contribution of Asian women; and informing a new, positive, pro-diversity debate. The awards have led to the creation of numerous initiatives and projects designed to help women and improve opportunities for the next generation. The awards are not simply a night of recognition but a community and a programme of initiatives that offer the opportunity for candidates to meet like-minded women and build business contacts.